---
name: Ethical Audience Planner
description: Generate ethical audience personas and ad interest/keyword lists (without scraping or personal data).
requiredEnv: []
permission: none
source: {url: https://github.com/Op3nlyLiv3ly/ethical-audience-planner, author: Charles W. Lively III, PhD (@Op3nlyLiv3ly), verified: false}
---

## What this skill does
Creates a clean audience plan for ad campaigns by synthesizing:
- Personas with goals, pain points, and buying motivations
- Interest / keyword lists for ad platforms
- Negative keywords and exclusions
- Recommended creatives and messaging angles

## Inputs
- Product or service being promoted
- Target country/region + language
- Typical customer price point
- Funnel stage (awareness / consideration / conversion)
- Platform constraints (optional): required exclusions, tone, compliance notes

## Outputs
- Persona brief (Markdown)
- Interest keywords (bulleted list)
- Negative keywords (bulleted list)
- Messaging angles + creative ideas (optional)

## How to use
Describe the product/service, target market, and funnel stage. If you have platform constraints (Meta/Google), provide them. Ask for the output format you prefer.

## Example prompts
- "Create 2 personas and interest keywords for a $29/mo SaaS for US small business owners (US, English) at the awareness stage. Include negative keywords."
- "Build an audience plan for eco-friendly shampoo (UK, English) at conversion stage; include messaging angles and exclusions."

## Constraints & ethics
- Do not scrape social media or collect personally identifiable information
- Do not target based on sensitive personal data (health, politics, religion, etc.)
- Keep targeting broad and platform-policy compliant